The content goals are divided into 3 different types: Business Goals , Action Goals and Platform Goals

Platform Goals are the goals you want to achieve on that platform.

Example: Get 1k followers on Instagram , that’s a platform goal.

Business Goals are the goals that you want to achieve with the help of the content that you’re creating.

Example: Get 10 new clients , that’s a business goal.

Action Goals are the actions you want to take in order to achieve the business- and platform goals.

Example: post a 100 tweets is an action goal.