This is from: Wordstreams blog, read the full article here
Writing for the web is an entirely different animal than writing for print. Oftentimes, people simply don’t have the time, will, or ability to focus on lengthy blog posts without some visual stimulation. Even a well-formatted blog post consisting solely of text is likely to send your reader screaming back to Reddit or Twitter within minutes, which is why it’s so important to include images in your posts.
One of the most important reasons to include images in your blog posts is to break up the text. Many people scan blog posts rather than pore over every word, and interspersing images throughout the copy will make your post seem less intimidating and more visually appealing.
Everyone likes a good laugh, and a well-chosen image can help lighten the tone of your posts and inject some much-needed humor into a piece. This can be particularly effective if you’re writing about a dry (or flat-out boring) topic.
This image has nothing to do with blogging.
Let’s face it – sometimes, digital marketing (and hundreds of other niche topics) isn’t the most accessible subject to newcomers. That’s why images are an essential part of your blogging toolkit if you’re hoping to expand your audience. Diagrams, charts, infographics, tables, and any other visual assets can help your readers understand abstract or complex topics and grasp the points you’re trying to make.